Today, Pentaho is launching a campaign specially focused at some of the work that we've been doing for a while. It's called the Fine Art of BI.
For me, this sums up the real power of BI is, and where Pentaho excels - Allowing us to forget any technical constraints and focus on business needs, knowing whatever comes out of it will be possible to implement.
A few weeks back, I shared an internal email with the Pentaho sales team. I didn't know the Marketing team was already working on this campaign! I'm not sure if I should be proud cause it's the validation of a good idea, or worried cause I'm starting to think like Marketing! :)
Here's the email - the original names have been wiped out
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For me, this sums up the real power of BI is, and where Pentaho excels - Allowing us to forget any technical constraints and focus on business needs, knowing whatever comes out of it will be possible to implement.
A few weeks back, I shared an internal email with the Pentaho sales team. I didn't know the Marketing team was already working on this campaign! I'm not sure if I should be proud cause it's the validation of a good idea, or worried cause I'm starting to think like Marketing! :)
Here's the email - the original names have been wiped out
Hello everyone
Most of you have been involved in engagements where customers want to implement Ctools dashboards. When that happens, it's a great opportunity to take the conversation away from the technical aspects and dive deep into the business concepts.
And one of the things we always ask is for them to provide us with a mockup of what they envision their project to look like.
There are times where they already have something they can share. But other times they show some discomfort, either because they never thought about it, don't know how to do it or simply say they have the tools to do it. But it's important to insist, cause they *always* have something in mind.
I'd like to share with you an example of what was probably the best mockup we ever received from a prospect, and really shows that they don't need a lot to send us information.
Attached is a hand-made drawing we got from and the resulting mockup that Nuno's team prepared for Fred to send to them. It his our hope that by seeing a materialization of their ideas, this can become an important push towards closing the deal. And sell services along with it.
See you all next week!
And these are the files:Most of you have been involved in engagements where customers want to implement Ctools dashboards. When that happens, it's a great opportunity to take the conversation away from the technical aspects and dive deep into the business concepts.
And one of the things we always ask is for them to provide us with a mockup of what they envision their project to look like.
There are times where they already have something they can share. But other times they show some discomfort, either because they never thought about it, don't know how to do it or simply say they have the tools to do it. But it's important to insist, cause they *always* have something in mind.
I'd like to share with you an example of what was probably the best mockup we ever received from a prospect, and really shows that they don't need a lot to send us information.
Attached is a hand-made drawing we got from and the resulting mockup that Nuno's team prepared for Fred to send to them. It his our hope that by seeing a materialization of their ideas, this can become an important push towards closing the deal. And sell services along with it.
See you all next week!
Before:
and after:
More...